Far too often, I click on a colleague’s website and am met with complete disappointment. I have to pinch, zoom, squint and try to figure out what exactly is going on with their website.

To be fair, I use my iPhone for 95% of my online work, research and connecting, but therein lies the problem. Millions of others do as well. And Knowing just how genius my colleagues are, I’d hate for you to miss out on vast opportunities because your website is less than ideal for your viewers.

I understand that design takes time and effort, yet there are plenty of affordable, beautiful options available to help you keep up with technology shifts and get your message across.

If you’re still having a hard time believing this matters, here are 4 reasons to make your website’s mobile responsive design your top priority.

1 // 80% of internet users own a smartphone. So if your website is not responsive, they’re less likely to stay on your site very long, absorbing your important content. i.e. Make your site user friendly

2 // You only have a few seconds (between 6-8) to capture someone’s attention before they move on to the next thing. It’s too easy, and attention spans are shrinking quickly, for someone to click, swipe or move away from your precious, valuable content. A flexible, responsive design can definitely help you with this.

3 // Responsive designs are easier to read, understand and navigate, enhancing your users experience. People use smartphones, tablets and smart tvs for viewing web content, in addition to laptops and computers. Ensure that your site is relevant in all spaces.

4 // Shopping is mobile. If you’re expecting clients to purchase your book, course, services, etc. the initial and continued experience must be a pleasant one. If they have a difficult time navigating your site, they may assume it’s equally as difficult to navigate what you’re selling and simply not take their chances.

So how does it work? Mobile responsive design reformats your site to fit the device it’s being viewed on. It’s that simple.

So before setting up your own website, choosing a developer or rebranding your existing website, be sure that your site will be mobile responsive. You’ll keep up with the latest technology and more people will keep up with you!